Established in 2026, taking influence from brands like Casablanca and The North Face, Della Krem began when its two founders, Seamus Townsend and Luke Worth (pictured above) met at a Stüssy archive event in Copenhagen, Denmark . It wasn't long after their meeting, that the foundations of Della Krem were forming. One thing that was clear from the very inception of the brand was that we wanted Della Krem to have a classic feel. One may very well beg the question- "just how can a start-up clothing brand qualify as classic?"

Well, if we are to be brutally honest with not only ourselves, but you as well, we don't have the answer to that question, but we're going to do our best to make it happen.

We run our operations out of Airlie Beach in the Whitsundays, Australia. There is a certain magic that comes with designing and producing our wears in such a beautiful place. Our flagship piece, The Good Stuff is a perfect example of that magic doing it's work on our creative direction. Whilst we may run our productional operations out of Australia, our back office operations are handled in Tallinn, Estonia (a lovely little city in a lovely little country might we add), so don't be alarmed when you see our actual business address.

We print on our garments using the latest cutting edge technology. Our Brother GTX Pro has been fine tuned for the weight and texture of our garments, producing prints with crisp edges and rich colours. We out source some of our pieces to partners in the UK, but we aim to run all operations in-house in the near future.

From the very first pixel to appear on a blank canvas, down to the final stitch of the garment, our designers leave no stone un-turned during the process of bringing our pieces to life. By the time a design has made it onto garment, it has undergone hours of scrutiny and careful decision making.

Our mix of artistic styles, understanding of foundational design principles whilst also not being afraid to bend the rules (we think of them more as of guidelines than rules), are what make our designs stand out. Striking, yet subtle, unfamiliar yet classic.